Case Study: Building an AI-Enabled Marketing Engine

Overview

A dermatology-backed personal care brand partnered with Alongside AI to modernize its marketing for the era of AI-powered discovery.

The goal: make the client’s dermatologist-developed products more visible and trusted across platforms like ChatGPT, Perplexity, and Gemini — while improving the speed and efficiency of content production.

Before

Traditional SEO and paid search driving visibility
Long content cycles dependent on external agencies
Limited AI visibility for high-intent skin-health queries

After (90-Day Transformation)

AI-Enabled Content Pipeline

Automated expert-reviewed drafts using client’s tone and clinical data
Structured data (FAQ, Product, Organization) + llms.txt for AI crawlability
Continuous tracking of brand mentions across AI assistants

Business Impact (Year One)

Metric	Outcome
Qualified organic traffic	+18 % from AI-referenced queries
Incremental revenue	+$350 K annually
Content production time	–45 % (≈ 15 hrs/week saved)
External agency spend	–$90 K annually

Result

This client’s marketing team now operates with an AI-aware playbook—producing smarter content faster, reducing costs, and ensuring the brand remains discoverable and credible as consumer journeys move from search to AI conversations.